Audience Profile

My magazine will be targeting both genders, although my questionnaire shows that my magazine will be favoured by males by 5% more. This is due to the alternative genre is heavily dominated by males, and therefore attracts more men as they can relate. As my magazine will be targeting females as well as males, it will help with circulation, a larger target audience, and it will stay within the stereotypes of 'breaking the mould'. I believe that over the last few years, within the alternative genre, women have started to become more interested, due to a proliferation in the amount of leading front women in bands, such as Paramore, Against the Current and more. As my target audience are teenagers and young adults of both genders, the content has to be appealing to both. Not only this, the price must be right as people within my target audience will be in education, or of a lower income due to their age and experience. As they are in education they will be more money conscious and therefore will not want to spend a large amount of money on a magazine. As this genre is usually very diverse, I will be including artists from many different sub genres from pop punk to metal core, this is again to widen my audience and intrigue as many people as possible, therefore increasing my readership. As the genre is so diverse, I will be featuring artists that are very large and well known, as well as smaller, up and coming artists. From my research and personal experience, i know that as the industry is so vast, a lot of people like to listen to new things within their sub genre, and sometimes others, so I want to be able to give people the option to look into other bands and artists. After conducting my questionnaire I found out that my audience like going to concerts, skate parks, festivals and using free music streaming apps and websites such as Spotify. This is due to their age and income. Spotify is a free music app that makes it's money from 'Premium' users, and adds for free users, which is targeted at all ages due to streaming every type of music genre. As they have a premium option, students get student discount which is perfect for my audience as it makes it cheaper to use. For my audience socialising is very important in their every day lives, although it is known that most people within this genre like to spend a lot of time by themselves listening to new music as well. This shows the Independence of the individuals, but also the need for community and socialising. For many of my readers, expressing themselves is something that is important to them, this is why i have included pictures of flannel shirts (very popular in the genre), Nose rings, converse and alternative clothing stores, to show how they are not high street stores or what fashion is usually mainstream. My audience usually like to stand out and be their own person and rock their own style. Brands such as converse and vans are usually closely associated with the alternative genre as their 'go to' brand of footwear. I can use the stereotypes of the genre, and my research to include brands and content I know my audience will be interested in, to build articles around their interests and hobbies to create an escape from work and education.

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